|
IRB
International,
an
independent
Market
research
Company,
was
commissioned
to
find
out
what
people
really
thought
about
minor
dent
damage
in
car
body
panels.
They
have
a
proven
track
record
in
managing
and
co-ordinating
international
market
research
projects.
Their
experience
in
research,
specific
to
the
Motor
Trade,
includes
assignments
for
Audi,
Daewoo,
Fiat,
Nissan
and
Volkswagen.
A Toyota mini-van was kindly loaned by a Toyota dealer- declared value $26,757. The two front fenders, hood and four doors had one minor cosmetic dent per panel. A PDR technician was able to repair all the damage without paint or fillers. · It was proven that minor cosmetic dents and creases can make a huge difference to the perceived value of a car when compared to a similar vehicle in perfect condition. With the damage on display the Toyota van was valued at *$22,79796.40 (14.8%) less. · One in two people said that even with a massive *14.8% reduction in price - they would not buy, preferring to pay the full price for a vehicle in perfect condition. It is a well documented fact that minor cosmetic damage can reduce a vehicles value by as much as 15% costing the consumer an estimated $2.1 billion a year. * Survey Average |
